Motivators for Selecting Domestic Tourist Destination: A Study on Employees of Private Organizations in Bangladesh
Keywords:
Holiday, destination, motivator, cultural heritage, cost structure.Abstract
Now-a-days, enjoying holidays in local tourist place have become
very popular in our culture. People from diversified age groups, genders,
religions, professions and income levels are frequently spending their
vacation within national boundary in Bangladesh. This study attempts to find
the motivators for selecting domestic holiday destinations by Bangladeshi
travellers. Data were collected from 200 respondents through using a closedended
questionnaire. Respondents are employed in different private
organizations of Dhaka city. Analysis has been done by using Pearson
Correlation of SPSS 16. The study shows some mentionable features
regarding the choice of domestic holiday destination. It indicates that senior
citizens of Bangladesh visit our holiday destinations for enjoying natural
beauty. On the other hand, young and middle aged travellers prefer
Bangladeshi tourist spots for exploring cultural heritage.
