Marketing Under Socialism to Save the Earth and her Humans

Abstract

The attempt of this article is to control the marketing (creating,
pricing, communication, and distribution) by the state under socialism. The
present marketing system in the capitalism, planned economy, and the mixed
economy is failing to perform responsible marketing because of the impact of
the individual ownership of production factors. This research findings based on
secondary data and regression analysis based on primary data shows that there
is the significant dependability between the healthy earth and her humans and
state-owned production and distribution, using solar energy and air driven
technology, transforming raw materials into secondary raw materials and
finished goods that would be converted into soil again, controlling the
population, higher rate of average age based developing competition among the
countries of the world, social marketing communication for demarcating and
remarketing to change the consumption pattern. This research also finds out
that people want to live on the healthy earth to enjoy the natural beauties for a
long time than the consumption of harmful products and services which cause
the shorter human life-cycle due to environmental pollution. The impact of
capitalism like profit oriented unethical marketing practices, managing the
government controlling agencies by unfair means in the planned or mixed
economy is calling for new marketing practice by a state under socialism. In this
context, all the countries are requested to operate their marketing activities
(creating, pricing, communication, and distribution) under socialism for
responsible marketing to keep the earth healthy and her human.