Measuring Tourist Satisfaction: A Categorical Study on Domestic Tourists in Bangladesh

Abstract

The encouragement of domestic tourism is a current phenomenon of
tourism industry all over the world. This study basically identifies eight variables
associated with subject of domestic tourism in Bangladesh and assesses their
contribution on tourists’ satisfaction. The analysis shows that out of eight variables
five have significant influence on the overall satisfaction of the domestic tourists.
These are scenic beauty, hotel services, transportation facilities, price for tourist
services, and emotional attachment with the destination. At the end few implications
are extracted in the light of empirical findings to increase satisfaction of the
domestic tourists.