Factors Affecting Students’ Preference for using Wimax Service: A Case Study on Banglalion

Abstract

WiMAX, the Worldwide Interoperability for Microwave Access, is an
emerging telecommunications technology based on the IEEE 802.16 standard that
provides wireless data at higher speed over greater distances in a variety of ways,
from point-to-point links to full mobile cellular type access. This paper attempts to
identify the factors that influence students’ preference for using WiMAX service
from Banglalion. Several diagnostic techniques such as binary logit model, factor
analysis, multi-dimensional scaling (MDS) and conjoint analysis have been used
in this study. The study concludes that Banglion WiMAX should put more focus on
high speed, initial price and more value added services. Besides, Banglalion
should offer a package for the students that has more than 128kbps speed, 24
hours duration and monthly charge is Tk.300.