Effective Strategies to Rebrand Bangladesh: Application of Simon Anholts’ Hexagon Model of Branding

Abstract

Branding a country for many is misconstrued and interpreted to simply
mean designing a new logo for their country and possibly a slogan to go underneath
it. However country-rebranding proponents highlight that there is a difference
between nation branding and tourism promotion. To eliminate the current poor
image of Bangladesh, there is no alternative of rebranding. For this, the author has
chosen the model of nation branding developed by Simon Anholt through which a
country like Bangladesh can reestablish a strong brand image as a highly positive
better nation to invest and also to visit. This study examined that Bangladesh doing
good in all the sectors and also the government taking some good initiatives but we
need to make a proper tuning among all these individual efforts to rebrand
Bangladesh.