Effect of Online Shopping on the Work-Life Balance of the White Collar Females

Abstract

This study was conducted to empirically investigate if and how online shopping
influences the work-life balance of white collar females, who are working in the
private sector of Bangladesh. In particular, this research measured the effect of
three types of online shopping including grocery shopping, clothing shopping
and personal care shopping respectively. Data were obtained from a sample of
104 white collar females working in Dhaka city, using Google Form and face
to face approach by following convenience sampling technique. A structured
questionnaire was used to explore the pattern of three types of online shopping
and how those help to maintain the balance in their family and work-life, which
are the selected domains of work-life balance for this study. Results show that
all three types of online shopping were found to have strong correlation with
work life balance of the respondents and contribute positively toward balancing
their work and other life aspects.