TOURIST SPOTS’ READINESS AND TOURISTS’ REVISIT INTENTION : MEDIATING ROLE OF TOURISTS’ SATISFACTION AND MODERATING ROLE OF TRANSPORTATION FACILITIES

Abstract

This study explores the effect of tourist spots’ readiness on tourists’ revisit
intention through the mediating effect of tourists’ satisfaction and the
moderating effect of transportation facilities. Using convenience sampling,
data has been collected from 306 tourists from eight divisions of Bangladesh
through a structured survey questionnaire. The partial least square-structural
equation modeling (PLS-SEM) has been used to assess the measurement and
structural models of the study. The findings show no direct relationship between
tourist spots’ readiness and tourists’ revisit intention in Bangladesh. However,
a direct positive relationship is evident between tourist spots’ readiness and
tourists’ satisfaction, and between tourists’ satisfaction and revisit intention.
Additionally, tourists’ satisfaction mediates the relationship between tourist
spots’ readiness and tourists’ revisit intention, and transportation facilities
moderate the relationship between the tourists’ satisfaction and revisit intention.
These findings generate important theoretical and practical implications for
academics, policymakers, and tourism practitioners.