ANALYZING THE EFFECT OF FOREIGN LANGUAGE ON DECISION MAKING : A STUDY FROM BANGLA LANGUAGE PERSPECTIVE

Abstract

Decision making is one of the crucial aspects of our daily life. In terms of
making any decision language plays a vital role either directly or indirectly. The
purpose of the present study was to investigate the impact of Bangla language
(native) and foreign language (English) on decision making. It was hypothesized
that foreign language would show fewer decision biases. Total 80 participants (40
males, 40 females) took part in this experiment. Results from Chi-square test
revealed that while making decisions in Bangla language under loss-frame 68.7%
participants preferred to choose risk option over sure option. On the contrary in
gain-frame only 29.9% participants preferred the risk option (χ2(1, N = 80) = 24.059,
p < 0.001). This decision biasness was significantly minimized in English
language. In loss-frame 56.1% participants preferred the risk option over sure
option and in gain-frame 43.6% participants preferred the risk option, χ2(1, N = 80) =
2.502, p > 0.05.